Founding Creative Director & Marketing Lead
Early-Stage Equity Opportunity | Matcha Brand
About our Matcha Brand
Matcha Method is a new consumer brand being built for a national Target launch in January 2027.
We're creating a modern matcha brand designed to make premium matcha approachable, elevated, and part of everyday life. The retail opportunity is already in motion—we're now looking for the person who will help bring the brand itself to life.
This isn't simply a marketing role. It's an opportunity to become one of the first people building the company.
About the Opportunity
We're looking for a Founding Creative Director & Marketing Lead to join our matcha brand as an early-stage partner.
You'll own everything our customers see and experience—from our visual identity and storytelling to our content strategy, launch campaigns, and overall brand direction.
This role is ideal for someone who has always wanted to build a brand from scratch rather than inherit one.
While I'll lead product development, manufacturing, operations, finance, and retail execution, you'll own the creative and marketing side of the business. Together, we'll build Matcha from concept to Target shelves.
This is an equity-based opportunity through launch, with the goal of transitioning into a paid leadership position following our retail launch in January 2027.
What You'll Own
Brand Strategy
- Define the overall vision and positioning for Matcha Method
- Develop the brand voice, personality, and customer experience
- Build a brand customers genuinely connect with—not just a product
- Create and maintain brand guidelines
Creative Direction
- Lead the creative direction across every customer touchpoint
- Create photography, website, social media, email, and launch campaigns
- Develop mood boards, creative concepts, and campaign ideas
- Oversee photoshoots, content production, and creative partners
Marketing Strategy
- Build the complete go-to-market strategy leading up to our January 2027 Target launch
- Develop launch campaigns, influencer strategy, community building, PR opportunities, and brand partnerships
- Identify opportunities to create excitement before products ever hit shelves
- Own the customer acquisition and brand awareness strategy
Social Media & Content
- Build our content strategy from day one
- Establish our social media presence and brand voice
- Create content pillars and storytelling frameworks
- Grow an engaged community before launch
- Help shape the founder's voice and content strategy where appropriate
Brand Growth
- Work alongside the founder to make major brand decisions
- Help hire and build future creative and marketing talent
- Establish the long-term creative vision for the company
Who You Are
You might be a creative director, brand strategist, marketer, content creator, or founder—but more importantly, you're someone who loves building brands.
You care deeply about great design, exceptional storytelling, and creating brands that people genuinely want to be part of.
You enjoy both thinking strategically and rolling up your sleeves to make ideas happen.
Most importantly, you're excited by ownership. You don't want to execute someone else's vision—you want to help create it.
Ideal Background
- Experience building or growing a consumer brand
- Strong creative instincts and exceptional taste
- Experience leading brand strategy, marketing, or creative direction
- Strong understanding of content, social media, and modern consumer behavior
- Portfolio showcasing branding, campaigns, or creative work you're proud of
- Entrepreneurial mindset with a willingness to build in an early-stage environment
Compensation
This is an equity-based founding opportunity.
Rather than joining as a traditional employee, you'll become one of the earliest members of Matcha and receive meaningful equity in the business.
Because we're pre-revenue, this role will not receive a salary before our planned Target launch in January 2027. Our intention is to transition this position into a compensated leadership role following launch as the business begins generating revenue.
Specific equity, time commitment, responsibilities, and long-term compensation will be determined together with the right candidate.
Why This Opportunity Is Different
Most people join brands after they're built.
This is your opportunity to help build one.
You'll have the chance to shape every aspect of Matcha before it launches nationally—from the brand identity and creative direction to the marketing strategy and customer experience.
If you've always wanted to say, "I helped build that from day one," this is that opportunity.
If you are interested please fill out this form & upload your resume and portfolio:
Application Form
If you have any issues with the form please email info@charcharms.com.