Creative Marketing Manager
Remote (U.S.) | Preference for candidates based in Chicago or Austin
Reports to: CEO
About CharCharms
CharCharms is one of the fastest-growing accessory brands in retail, creating products that make everyday essentials more fun and personal. We're sold in Target, Walmart, and other major retailers across North America, and our products have generated millions of views across social media.
We're looking for an exceptionally creative marketer who loves bringing brands to life through photography, content, product launches, and storytelling. If you're equal parts creative director, producer, photographer, and marketer, we'd love to meet you.
About the Role
As our Creative Marketing Manager, you'll own the visual execution of the CharCharms brand.
From planning photoshoots and directing campaigns to creating launch calendars and analyzing performance, you'll be responsible for ensuring every customer touchpoint feels elevated, cohesive, and on-brand.
This is an extremely hands-on role. One day you may be directing a product photoshoot, the next you're editing campaign assets, planning a retail launch, or developing creative concepts for our next viral product.
You'll work directly with the CEO and have significant ownership over how millions of customers experience the brand.
What You'll Do
Lead Creative Campaigns
- Develop creative concepts for seasonal product launches and retail campaigns
- Create mood boards, shot lists, styling direction, and production briefs
- Plan and execute lifestyle and product photoshoots
- Coordinate photographers, models, props, locations, and vendors
- Creative direct shoots to ensure every asset aligns with our brand vision
Create Best-in-Class Content
- Photograph products and lifestyle imagery
- Edit and retouch photos for retail, ecommerce, email, and social media
- Organize and maintain digital asset libraries
- Ensure every piece of creative reflects premium brand standards
Own Marketing Execution
- Build marketing calendars for product launches
- Coordinate cross-functional launch timelines
- Manage creative deliverables across internal teams and external partners
- Ensure campaigns launch on time across every channel
Protect the Brand
- Maintain a consistent visual identity across all platforms
- Review and approve creative assets before publication
- Continuously evolve the CharCharms aesthetic
- Bring new creative ideas to elevate the brand
Measure & Improve
- Track campaign performance and engagement
- Analyze marketing results to improve future launches
- Test new creative concepts and identify opportunities for growth
What We're Looking For
We're looking for someone who is:
- Highly creative with an exceptional eye for design and aesthetics
- Obsessed with consumer brands and retail marketing
- Comfortable both creating strategy and executing it
- Organized enough to manage multiple launches simultaneously
- Self-motivated and excited to build something meaningful
- Passionate about creating content that people actually want to share
Qualifications
- 3+ years in marketing, brand, creative, or content roles
- Experience producing photoshoots from concept through execution
- Strong photography and photo editing skills
- Experience with Adobe Creative Suite, Canva, or similar creative tools
- Experience creating content for Instagram, TikTok, Pinterest, and other social platforms
- Strong project management skills
- Excellent written and verbal communication
- Experience working with consumer products, retail brands, or ecommerce preferred
Bonus Points
- Experience launching products at major retailers
- Graphic design experience
- Video editing experience
- Experience working with creators or influencers
- Familiarity with Shopify, Klaviyo, or Meta Ads
- Passion for lifestyle, fashion, accessories, or consumer products
Tools You'll Use
- Monday.com
- Google Workspace
- Slack
- Adobe Creative Suite
- Canva
- Lightroom
- Social media platforms (Instagram, TikTok, Pinterest, YouTube)
Why Join CharCharms?
- Work directly with the founder and help shape the future of the brand.
- Own major retail launches seen by millions of customers.
- Have a real impact—your ideas won't get buried in layers of approvals.
- Join a fast-moving, entrepreneurial team where creativity is valued.
- Opportunity to grow alongside one of the fastest-growing consumer brands in the category.
If you are interested please fill out this form & upload your resume and portfolio:
Application Form
If you have any issues with the form please email info@charcharms.com